Etegami
Etegami is a postcard with a drawing or painting and a short message.

Etegami postcard
Etegami typically shows season related drawings such as fruits, flowers, hina dolls (hinamatsuri) ogers (setsubun) etc.

| Children's day etegami | Hina matsuri etegami |
You can send your etegami any time of the year.The busiest time is at New Year when everyone sends New Year postcards which are called ‘Nengajo’. There are many kinds of Nengajo, home-made or store bought, all from different prices. Usually, Nengajo features the next year’s animal in accordance with the Chinese horoscope. So, for example, 2008 is the year of the rat, which means that many Nengajos will depict this animal.